So the other day, I’m brainstorming in the studio with one of my voice talents extraordinaire! We are trying to come up with a descriptive word for one of our client’s products. What becomes a major topic of discussion? “Super Cool”! Super Cool?
Then a day later on a breaking news story, I heard Bill Clinton’s team referred to as “Super Cool”.
Just this morning, I’m scanning the web reading a product review, and behold, it’s been described as “Super Cool”.
Throughout my years, I have heard and used everything from the 70’s with “hip”, “rad”, “blazin”, “far out”, and even “awe sooky sooky”. The 80’s gave us “fantabulous”, “glam”, “bodacious”, and “bombdigity” to name a few. Then the 90’s with “stylin’”, “wicked”, and of course, “all that and a bag of chips”.
Now, everything is “super cool”. Which means everything is the process of lowering the temperature of a liquid or a gas below its freezing point, without it becoming a solid. That is what supercooling actually is.
So, with all that said. I say… “On Hold Messaging is Super-Cool”. But how does one get super cool messages… by establishing a relationship with a super cool on hold vendor… such On Hold 123 by AudioMenu. But remember, if it was 1991, On Hold 123 would be “all that and a bag of chips”!

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