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So the other day, I’m brainstorming in the studio with one of my voice talents extraordinaire! We are trying to come up with a descriptive word for one of our client’s products. What becomes a major topic of discussion? “Super Cool”! Super Cool?

Then a day later on a breaking news story, I heard Bill Clinton’s team referred to as “Super Cool”.

Just this morning, I’m scanning the web reading a product review, and behold, it’s been described as “Super Cool”.

Throughout my years, I have heard and used everything from the 70’s with “hip”, “rad”, “blazin”, “far out”, and even “awe sooky sooky”. The 80’s gave us “fantabulous”, “glam”, “bodacious”, and “bombdigity” to name a few. Then the 90’s with “stylin’”, “wicked”, and of course, “all that and a bag of chips”.

Now, everything is “super cool”. Which means everything is the process of lowering the temperature of a liquid or a gas below its freezing point, without it becoming a solid. That is what supercooling actually is.

So, with all that said. I say… “On Hold Messaging is Super-Cool”. But how does one get super cool messages… by establishing a relationship with a super cool on hold vendor… such On Hold 123 by AudioMenu. But remember, if it was 1991, On Hold 123 would be “all that and a bag of chips”!

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Okay, so let me expand on that a little… If you do not have messages or music playing for customers on hold, throw each and every one of your phones in the dumpster! Go ahead… I’ll wait … … … … … … … … … … … … …

Now that you have a little more room on your desk- what… you didn’t really throw all your phones in the dumpster?

Here’s the deal. I’m not going to throw the On Hold statistics at you like “69.8465% of callers will hang up when hearing silence” or “callers listening to message on hold are 92.457% likely to wash their hands after using the restroom” or “a train traveling at 97 mph is more likely not to collide with a plane flying at 37 thousand feet as long as the train operator is not texting his mom about what she packed him for lunch”. Am I getting off course here?

The reason why your phones are useless with silence on hold is credibility. The credibility needed to ensure your callers that you have a handle on taking every step you can to market yourself on an equal or higher level than your competitor.

Just about every major company you call has licensed music and/or messages on hold. Messages are of course a greater advantage as it informs callers of their products, services and incentives. So why not market your company just as the majors do?

By the way, the reason why the large companies do NOT play the radio on hold is because it is illegal and their chances of getting caught are much higher because of their call volume… but that’s for another blog post.

When I hear silence on hold, I have to wonder if I am still connected.
When I hear messages on hold, the time goes by a little faster, I learn a bit more about the company, and I’m sometimes fairly entertained.
When I hear local radio on hold, especially when I’m calling a car dealership, I find it a bit ironic when a commercial on that radio station airs a competing car dealership. That’s it, let’s advertise our competitors on hold!

You have found your way to this blog by one means or another. Most likely you have some sort of interest in On Hold services. Or maybe your one of our competitors. Regardless, if you are playing silence for your callers on hold, kindly collect the phones in your office and toss them in the dumpster. You may lose a bit of income, but I promise your day will be much quieter. Oh, and if you are one of our competitors, i hope your blogs are compelling enough to get readers to the very last punctuation! “Exclamation Point”

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Have you ever done business with one of those On Hold providers that handcuff you to a long term agreement? Read the fine print before you sign and overpay! It usually translates to something similar to the following:

“You have the right to remain with our long term agreement. Anything you say can and will mean absolutely nothing to us because we already have your signature. You have the right to choose another on-hold provider but we will charge you a hefty cancellation fee and keep the money you have already given us. If you cannot afford our hefty cancellation fee, a new sales representative will be appointed to you, which means absolutely nothing. Do you understand these rights or lack thereof?”

The relationship between a consumer and a provider is a two way street… or at least it should be. You pay the provider a fee, and they provide you with what is hopefully a great product with exceptional customer service; a great trade off. What happens when you purchase a product or service and you decide you do not like what you receive? You either ask for a refund or never buy from that provider again.

But behold… the “Long Term Agreement”. This scenario works great for the recipient of the fee, but could wreak havoc for the recipient of the product or service. This often translates into the service provider’s lack of confidence in their own service. “I’m Mr. Mega Conglomerate CEO and I will force my customers to stay with me or they will pay!”

How many reading this have mobile phone service or pay-television service and you are locked into a 1 or 2 year agreement? If you wanted to switch providers tomorrow, should you not have that absolute right?

A company that is confident in their own level of service never needs to force their customers to stay. Those customers will stay because they are treated right.

Shop carefully for your On Hold provider, and in this day and age, there is no need to be tied down to any long term agreement. We are On Hold 123.

I believe it is in our genetic makeup to put things off for the last minute. It’s the crazy idea that we actually have enough time in the day to fulfill all of our tasks.

When it comes to On Hold Message updates, we like to accommodate those friendly folks that realize at the last minute, “Oh, the holidays are quickly approaching, and we need to ’seasonalize’ our on hold program!”.

As we get closer to the winter holiday season, the OnHold123™ studios begin to get busier in keeping up with fulfilling <a href=”http://www.onhold123.com/on_hold_packages.htm#Holiday”>Holiday On-Hold</a> Programs. Most clients will start running their winter holiday programs immediately following Thanksgiving weekend. With that in mind, it would be a great idea to add an update to your to-do list.

Okay, so maybe the closer to the last minute you wait, the faster our announcers tend to read (you would not want to hear a production from December 23rd). But if you do wait until the last minute, we can come up with a solution for you. Think of us as your On Hold Procrastination Destination! We are <a href=”http://www.onhold123.com/”>On Hold 123</a>.

Is there anyone still saying “please hold” as they place the phone next to a record player speaker? Okay, so I exaggerate just a tad. But the days of cassettes or even CDs are history when it comes to a cost effective means for on hold playback.

New innovations in technology allow you to save money in the long run without the need to spend shipping costs for your new programs or updates when a simple click from a website can access your audio in seconds. Companies that need CDs or tapes shipped can spend between 15 and 200 dollars a year just in shipping! The fees for shipping with a digital player from OnHold123™ are ZERO.

The right digital player features flash memory unlike that of a CD player or cassette machine which consist of moving parts that are destined to break down after continued use. Keep in mind, these players need to run all day, everyday.

A player with an automatic reset feature that follows a power outage is crucial. Otherwise you will need to have a representative of your company reset your audio each time the power is restored. The latest players offer this feature and are usually up and running within 15 to 20 seconds following the restoration of power.

Trust in a provider that will offer you free technical support if you need it. OnHold123™ offers a lineup of professional grade digital players that are cost effective and very durable.

So if you are using outdated technology such as Cassettes, CDs or even that phonograph from 1909… save time and valuable money. Keep your company on track with the technology needed to stay ahead of your competition.